Electricity plans in Marshall

Marshall is served by Southwestern Electric Power (SWEPCO) — a regulated investor-owned utility. There is no competitive retail market here, so we don't list third-party provider plans.

Live Texas rates, updated August 2026

See deregulated Texas cities How Texas electricity works

Average rate

12.1¢

per kWh

Set rate

12.1¢

per kWh

Plans

via Southwestern Electric Power (SWEPCO)

Utility

Southwestern

Southwestern Electric Power (SWEPCO)

Marshall fast facts

County: Harrison County
Population: 23K
TDU: SWEPCO
Sample ZIP: 75670

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About Marshall

What you're shopping for power in.

Marshall is the Harrison County seat in deep East Texas, near the Louisiana border. Strong rail history (the Texas and Pacific Railway HQ'd here), home to East Texas Baptist University and Wiley College (famous from 'The Great Debaters').

Climate & bill pattern

Humid subtropical East Texas piney woods climate.

Mostly mid-century homes (1,400-2,000 sq ft); long humid summer drives AC bills.

Major employers

·East Texas Baptist University
·Wiley College
·Marshall ISD
·CHRISTUS Good Shepherd Medical Center Marshall

Known neighborhoods

·Westhill
·Old Town Marshall
·Country Club area

Heads up

No competitive provider plans in Marshall

Marshall is served by Southwestern Electric Power (SWEPCO), a regulated investor-owned utility — not by the deregulated retail market that powers most of Texas. That means you can't shop for a competitive electricity provider here. Rates are set by Southwestern Electric Power (SWEPCO) through public tariff filings, not by a contract you sign with a private provider.

If you've moved here from Houston, Dallas, Fort Worth, or any deregulated Texas city, your old provider doesn't follow you. Southwestern Electric Power (SWEPCO) will be your one-and-only provider for as long as you're at this address.

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Local guide

About electricity in Marshall

Marshall is served by Southwestern Electric Power (SWEPCO), a regulated investor-owned utility serving a population of 23K. Unlike most of Texas, the Marshall area is not part of the deregulated retail electricity market — there are no competitive providers to choose from.

The average rate is currently 12.1¢/kWh, set by Southwestern Electric Power (SWEPCO)'s tariff filing. If your bill goes up, that's not a contract issue you can fix by switching — it's a rate change that affects every Southwestern Electric Power (SWEPCO) customer at once.

If you have questions about your bill, payment plans, or service, contact Southwestern Electric Power (SWEPCO) directly.

FAQ

Common questions

Can I shop for an electricity provider in Marshall?

No. Marshall is served by Southwestern Electric Power (SWEPCO), a regulated investor-owned utility. Texas's competitive retail market doesn't extend to Southwestern Electric Power (SWEPCO)'s service territory — there is one rate, set by the utility.

What is the average electricity rate in Marshall?

Approximately 12.1¢/kWh at 1,000 kWh, set by Southwestern Electric Power (SWEPCO). Rates change by tariff filing, not by shopping.

Who is the TDU for Marshall?

Southwestern Electric Power (SWEPCO) owns the wires, generates or buys the power, and bills you directly. There's no separate TDU charge like in deregulated Texas.

What if I move to a deregulated area?

If you move to Houston, Dallas, Fort Worth, or anywhere on Oncor / CenterPoint / AEP / TNMP, you can shop 126+ competitive plans. Use our city pages to compare.