About
We're a small team of Texans who think the retail electricity market is too hard to navigate — and we built this site to make it easier.
Our story
ChooseMyPower started with a frustration most Texans share: the official state shopping site, the dozens of comparison portals, and the REPs themselves all show you a different "best plan." Why? Because most of them rank by who pays the most, not by what costs you the least. Bill credits hide. Minimum-usage fees aren't disclosed up front. Teaser rates at 2,000 kWh that nobody actually uses become the headline.
We thought a Texan shopping for power deserved better — a site that does the math at your usage, not at a marketing-friendly 2,000 kWh; that surfaces the EFL fine print up front; and that takes the same flat referral fee from every REP so ranking can never be bought.
Today we track 126 plans across 18 retail providers on every deregulated TDU in Texas — Oncor, CenterPoint, AEP Central, AEP North, TNMP. Plans are pulled from the live electricrates.org API on every build and cross-checked against the EFL each REP publishes. If a number on this site is wrong, we want to know — every page has a feedback widget that goes straight to us.
ChooseMyPower is the research and education site. ComparePower.com — the Texas enrollment platform — is where the actual sign-up with your chosen retail provider happens. Same team, different jobs. Live Link, the smart-meter-based shortcut some readers prefer over the standard ZIP-and-usage flow, is another ComparePower product surfaced on this site. We earn the same flat referral fee whichever path you take.
What we stand for
Mission
Every Texan deserves a fair, transparent way to compare electricity plans without being nudged toward whichever REP pays the most. We sort plans by true cost at your actual usage — not by the advertised teaser rate.
How we make money
When you sign up through our comparison tool, the REP pays us a flat referral fee. That fee is identical across providers — it cannot influence ranking. If it ever did, we'd say so on the page, clearly.
Methodology
Plan data refreshed daily from REP EFLs. Ratings sourced from the PUCT complaint database plus aggregated customer reviews. True cost calculated using each plan's full EFL pricing schedule at 500 / 1,000 / 2,000 kWh.
Editorial independence
No REP has ever paid for placement on this site. No REP ever will. If a REP tries to influence coverage, we publish the request.
The team
Three consumer advocates. Every guide, review, and provider profile traces back to one of us.
Consumer Advocate
Enri knows the regulations, the fine print, and the tricks some retail electricity providers use. He's spent nearly a decade learning how to spot hidden fees, misleading teaser rates, and contracts that sound good but cost more. He writes the guides that show you what they're hiding — his goal is to help Texans avoid the traps and find plans that actually save money.
Founder
Brad has analyzed thousands of Texas electricity plans since 2009. He understands how Texas electricity pricing actually works, why some "low" rates end up costing more, and what to look for in an Electricity Facts Label. He writes to help Texans make sense of a confusing market.
Consumer Advocate
Han turns industry jargon into plain English. He breaks down confusing rate structures, explains how to read an EFL, and identifies which plans actually save money versus those that just look cheap upfront. EFLs, TDU charges, tiered rates — if it's confusing, he makes it make sense.
How we work
Every plan, rate, and provider stat on this site traces to one of three live sources. No hand-typed plan data, no fabricated reviews.
Live plan data
Every plan card on the site is pulled fresh from the live API on every build. Names, rates, ETFs, term lengths, % green, same-day cutoffs, and checkout URLs all flow from the same source the enrollment site uses.
Rate trends
The six-month Texas residential rate trend comes from the U.S. Energy Information Administration's monthly retail-sales feed — the same data ERCOT and PUCT publish.
Provider ratings
Star ratings and review counts on provider pages are public aggregates from the Better Business Bureau, Public Utility Commission of Texas customer-protection records, and Trustpilot. Hand-curated until a real review feed lands.
Spot a number that looks wrong? Tell us — we read every message.
Enter your ZIP and we’ll show every Texas plan available on your meter — sorted by true cost at your actual usage.
How enrollment works
Enrollment happens at ComparePower.com — our enrollment partner, built by the same team. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.
