About
We're a small team of Texans who think the retail electricity market is too hard to navigate — and we built this site to make it easier.
Our story
ChooseMyPower started with a frustration most Texans share: the official state shopping site, the dozens of comparison portals, and the providers themselves all show you a different "best plan." Why? Because most of them rank by who pays the most, not by what costs you the least. Bill credits hide. Minimum-usage fees aren't disclosed up front. Teaser rates at 2,000 kWh that nobody uses become the headline.
We thought a Texan shopping for power deserved better — a site that does the math at your usage, not at the one-size 1,000 kWh snapshot; that surfaces the EFL fine print up front; and that takes the same flat referral fee from every provider so ranking can never be bought.
Today we track 122 plans across 17 retail providers on every deregulated TDU in Texas — Oncor, CenterPoint, AEP Central, AEP North, TNMP. Plans are pulled from the live electricrates.org API on every build and cross-checked against the EFL each provider publishes. If a number on this site is wrong, we want to know — every page has a feedback widget that goes straight to us.
ChooseMyPower is the research and education site. We don't sign you up here — once you've picked a plan, checkout hands off to our sister enrollment platform, ComparePower, at the same rate the provider publishes. Live Link, the smart-meter-based shortcut some readers prefer over the standard ZIP-and-usage flow, runs on that same platform. We earn the same flat referral fee whichever path you take.
What we stand for
Mission
Every Texan deserves a fair, transparent way to compare electricity plans without being nudged toward whichever provider pays the most. We sort plans by true cost at your actual usage — not by the advertised teaser rate.
How we make money
When you sign up through our comparison tool, the provider pays us a flat referral fee. That fee is identical across providers — it cannot influence ranking. If it ever did, we'd say so on the page, clearly.
Methodology
We order plans by true monthly cost at your usage — the whole bill, with bill credits, TDU delivery, and base charges included — not the advertised headline rate. "Best Match," the default, uses that true cost with one small nudge: it favors greener plans slightly when the cost is close. Switch the sort to "Cheapest" and the green nudge drops out entirely. Provider ratings are our own editorial read, not a third-party tally.
Editorial independence
No provider has ever paid for placement on this site. No provider ever will. If a provider tries to influence coverage, we publish the request.
The team
Three consumer advocates. Every guide, review, and provider profile traces back to one of us.
Consumer Advocate
Enri knows the regulations, the fine print, and the tricks some retail electricity providers use. He's spent nearly a decade learning how to spot hidden fees, misleading teaser rates, and contracts that sound good but cost more. He writes the guides that show you what they're hiding — his goal is to help Texans avoid the traps and find plans that actually save money.
LinkedIn
Consumer Advocate
Brad has analyzed thousands of Texas electricity plans since 2009. He understands how Texas electricity pricing actually works, why some "low" rates end up costing more, and what to look for in an Electricity Facts Label. He writes to help Texans make sense of a confusing market.
LinkedIn
Consumer Advocate
Han turns industry jargon into plain English. He breaks down confusing rate structures, explains how to read an EFL, and identifies which plans actually save money versus those that just look cheap upfront. EFLs, TDU charges, tiered rates — if it's confusing, he makes it make sense.
LinkedInHow we work
Every plan, rate, and provider stat on this site traces to one of three live sources. No hand-typed plan data, no fabricated reviews.
Live plan data
Every plan card on the site is pulled fresh from the live API on every build. Names, rates, ETFs, term lengths, % green, same-day cutoffs, and checkout URLs all flow from the same source the enrollment site uses.
Rate trends
The six-month Texas residential rate trend comes from the U.S. Energy Information Administration's public monthly retail-sales feed — the same government-published data every ERCOT-market analyst uses.
Provider ratings
Star ratings on provider pages are ChooseMyPower's own editorial judgment — our read on plan pricing, transparency, contract terms, and each provider's billing and service track record. They're our opinion, not a tally of third-party reviews. We'll add a real customer-review feed when one lands. For deeper company-level research, our sister site LightCompanies.com reviews every Texas electric company.
Spot a number that looks wrong? Tell us — we read every message.
Enter your ZIP and we’ll show the plans on your meter from 18+ Texas providers — sorted by true cost at your actual usage.
How enrollment works
You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.
