Editorial Standards

ChooseMyPower.org is an independent comparison resource for Texas electricity plans. This page explains how we research, rank, and review — and how to tell when content is opinion vs. data.

Independence

We don't accept paid placement in rankings. Provider rankings come from a transparent methodology — not advertising spend. We earn a flat referral fee when readers enroll through our checkout hand-off — the same fee regardless of which provider you pick — and that fee does not influence rankings. Live Link, our smart-meter-based shortcut, runs through that same enrollment hand-off for the same reason. The site and the enrollment platform it hands off to, ComparePower, are built by the same operating team.

Plan ranking methodology

Plans are sorted by real cost at your home's actual usage — not the advertised rate at 2,000 kWh. We flag bill credits, minimum-usage fees, base charges, and other gotchas surfaced in each plan's Electricity Facts Label (EFL).

Best-of lists use a blended score: rate distance below market average × provider customer rating × renewable percentage × contract-term bonus. Each "best of" page explains its scoring criteria.

Provider ratings

Provider ratings aggregate Better Business Bureau, Trustpilot, Google Reviews, and Public Utility Commission of Texas (PUCT) customer-protection records. We weight verified-customer reviews more heavily and exclude one-time installation complaints (which reflect TDU issues, not the retail provider).

Data freshness

• Plan rates: refreshed daily from public sources (PUCT, provider websites, Power to Choose).
• Provider profiles: refreshed monthly.
• Guides: refreshed quarterly or when material market changes occur (regulatory action, major rate movement).
• "Last updated" timestamps on every page reflect actual modification dates.

Our team

Every guide, review, and explainer is written by a named author — Brad Gregory (Founder), Enri Zhulati (Consumer Advocate), or Han Hwang (Consumer Advocate). No anonymous "editorial team" stands behind the work. Author attribution appears at the top of each long-form guide, with bio and beat on the About page. We follow standard journalistic practices: separate fact from opinion, cite primary sources, and correct errors transparently.

Corrections

If you spot an error — wrong rate, outdated plan, factual mistake — contact us and we'll review and update with a correction notice on the page.

What we don't do

• We don't sell electricity. Enrollment happens at checkout — which hands off to our sister platform, ComparePower, at the published rate — or directly with the retail provider.
• We don't sell personal information. See our Privacy Policy.
• We don't auto-renew you, slam-switch you, or play telemarketing games. We're a research site.
• We don't accept payment to alter rankings or hide negative reviews.

Questions? Reach out.