Texas market
How the Texas electricity market works.
Texas split generation, distribution, and retail in 2002. The result is a market where most Texans choose their retail provider. Here's how the pieces fit together — analyst-grade explainers on rates, ERCOT, deregulation, and the rules that shape your bill.
Shopping rather than studying? See Power to Choose Texas — live plans ranked by real cost.
More analysis
All market articles.
Market · 10 min
How the Texas Electricity Market Works
ERCOT, the grid, retail competition, and the TDU model — how the Texas electricity market actually works, in plain English.
Market · 8 min
ERCOT Explained: The Grid Operator Texas Runs On
Who runs the Texas grid, why it’s islanded from the rest of the country, and what Winter Storm Uri taught us about keeping the lights on.
Market · 7 min
A Short History of Texas Electricity Deregulation
How Senate Bill 7 of 1999 broke up the old utility monopolies and created the retail electricity market Texans shop in today.
Now put it to work
You understand the market. Compare the plans we list in your area at your home's actual usage — and the 25-year experiment starts working in your favor.
How enrollment works
You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.
