Texas market
How the Texas electricity market works.
Texas split generation, distribution, and retail in 2002. The result is a market where about 85% of Texans choose their retail provider. Here's how the pieces fit together — analyst-grade explainers on rates, ERCOT, deregulation, and the rules that shape your bill.
More analysis
All market articles.
Market · 10 min
How the Texas Electricity Market Works
ERCOT, the grid, retail competition, and the TDU model — in plain English.
Market · 8 min
ERCOT Explained: The Grid Operator Texas Runs On
Who runs the grid, why it’s islanded, and what Winter Storm Uri taught us.
Market · 7 min
A Short History of Texas Electricity Deregulation
How Senate Bill 7 of 1999 created the market we shop in today.
Now put it to work
You understand the market. Compare every plan in your area at your home's actual usage — and the 25-year experiment starts working in your favor.
How enrollment works
You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.
