Texas market

How the Texas electricity market works.

Texas split generation, distribution, and retail in 2002. The result is a market where about 85% of Texans choose their retail provider. Here's how the pieces fit together — analyst-grade explainers on rates, ERCOT, deregulation, and the rules that shape your bill.

Now put it to work

You understand the market. Compare every plan in your area at your home's actual usage — and the 25-year experiment starts working in your favor.

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How enrollment works

You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.