Provider comparison · Texas 2026

TXU Energy vs APGE.

Two of Texas's most-shopped retail providers, head to head. Rates, plan counts, customer ratings — the math, then the plans.

Updated September 2026 Enri Zhulati Live PUCT-registered plan data

At a glance

Provider snapshot.

Lowest rate, plan count, customer rating — at a glance for both providers.

Our take

By the numbers APGE edges out TXU Energy.

APGE wins 3 of 4 head-to-head categories (lowest rate, average rate, customer rating, plan count). That said, the right pick depends on your usage profile and what you value — read the matrix below before you decide.

Editorial framing

What this matchupmeans.

TXU is the largest REP in Texas (Vistra-owned); APGE (American Power & Gas of Texas) is a mid-sized privately-owned Houston REP. Scale and rewards vs. independent and transparent.

TXU Energy

Pick TXU Energy if...

  • You want the largest customer base and most-recognized brand in the market.
  • You'll use TXU's loyalty mechanics — APGE has nothing equivalent.
APGE

Pick APGE if...

  • You want a Texas-owned independent retailer with a longer track record than most independents.
  • You prefer straight-rate pricing without rewards-funded markups.

When the numbers are close

APGE rarely beats TXU on the headline rate but doesn't fund a rewards program through that rate either. If you wouldn't redeem TXU rewards, APGE often wins on effective cost.

Category by category.

Category TXU Energy APGE Winner
Lowest rate (¢/kWh) 13.9¢ 6.6¢ APGE
Average rate (¢/kWh) 17.5¢ 14.3¢ APGE
Plan count 8 18 APGE
Customer rating 4.7/5 4.4/5 TXU Energy
Reviews 9,920 · Google 3,580 · Google TXU Energy
100% green plans
Month-to-month available
Free nights/weekends

Plans

Top plans from each.

Lowest-bill plan from each provider at 1,000 kWh — the median Texas usage. Pricing varies by ZIP and TDU territory.

TXU Energy

TXU Energy top plans

1
TXU Energy
TXU Energy

Clear Deal 12

Rate
13.90¢
Term
12 Months
$1000 kWh
$139

Rates as of September 2026 · verify on the EFL

  • $50 bill credit when your usage is at least 800kWh
  • 60 Day Satisfaction Guarantee
  • 12-month term
View plan →
2
TXU Energy
TXU Energy

Solar Value 12

Rate
15.50¢
Term
12 Months
$1000 kWh
$155

Rates as of September 2026 · verify on the EFL

  • 25% green
View plan →
3
TXU Energy
TXU Energy

Smart 500 Start 12

Rate
16.10¢
Term
12 Months
$1000 kWh
$161

Rates as of September 2026 · verify on the EFL

  • $35 bill credit when you use 500 kWh
  • 60 Day Satisfaction Guarantee
  • 12-month term
View plan →
APGE

APGE top plans

1
APGE
APGE

SimpleSaver 12

Rate
6.60¢
Term
12 Months
$1000 kWh
$66

Rates as of September 2026 · verify on the EFL

60-Day Guarantee 60-Day Guarantee New residential customers can switch to any APG&E plan within 60 days of their enrollment date. To exercise the guarantee, call APG&E customer service within the 60-day window. Switching to a different APG&E plan does not waive the early termination fee for switching to a different provider — the guarantee covers in-network plan changes only.
View plan →
2
APGE
APGE

SimpleSaver 9

Rate
6.60¢
Term
9 Months
$1000 kWh
$66

Rates as of September 2026 · verify on the EFL

60-Day Guarantee 60-Day Guarantee New residential customers can switch to any APG&E plan within 60 days of their enrollment date. To exercise the guarantee, call APG&E customer service within the 60-day window. Switching to a different APG&E plan does not waive the early termination fee for switching to a different provider — the guarantee covers in-network plan changes only.
View plan →
3
APGE
APGE

SimpleSaver 24

Rate
7.30¢
Term
24 Months
$1000 kWh
$73

Rates as of September 2026 · verify on the EFL

60-Day Guarantee 60-Day Guarantee New residential customers can switch to any APG&E plan within 60 days of their enrollment date. To exercise the guarantee, call APG&E customer service within the 60-day window. Switching to a different APG&E plan does not waive the early termination fee for switching to a different provider — the guarantee covers in-network plan changes only.
View plan →

Bottom line

Which one should you pick?

Pick TXU Energy if

  • Customer ratings matter (4.7/5 vs 4.4/5)

Pick APGE if

  • You want the lowest rate (6.6¢ vs 13.9¢)
  • You want more options (18 plans vs 8)

TXU Energy vs APGE: see plans at your address

Rates and plan availability vary by ZIP and TDU territory. Enter your ZIP to see what each provider offers on your meter — at your real usage.

No spam · It's free · Takes 60 seconds

How enrollment works

You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.