Smart Choice - 24
Rates as of September 2026 · verify on the EFL
- ✓ 31% green
- ✓ $125 bill credit when you use 1000 kWh
- ✓ 60-Day Happiness Guarantee
Provider comparison · Texas 2026
Two of Texas's most-shopped retail providers, head to head. Rates, plan counts, customer ratings — the math, then the plans.
At a glance
Lowest rate, plan count, customer rating — at a glance for both providers.
Just Energy
Est. 1997 · Houston, TX
Lowest rate
8.5¢
Plans
14
Rating
4/5
One of the largest retailers in North America. Broad product set from bill-credit to "Basics" no-frills plans.
View Just Energy plansAPGE
Est. 2002 · Houston, TX
Lowest rate
6.6¢
Plans
18
Rating
4.4/5
American Power & Gas of Texas. Straight-rate plans with bill-credit products branded 'SimpleSaver'.
View APGE plansOur take
APGE wins 3 of 4 head-to-head categories (lowest rate, average rate, customer rating, plan count). That said, the right pick depends on your usage profile and what you value — read the matrix below before you decide.
Editorial framing
Multi-state post-restructured brand vs. Texas-owned independent. Both mid-tier on pricing, different ownership stories.
Pick Just Energy if...
Pick APGE if...
When the numbers are close
Operationally similar mid-tier brands. Pick on whether you want multi-state (Just) or Texas-native (APGE).
| Category | Just Energy | APGE | Winner |
|---|---|---|---|
| Lowest rate (¢/kWh) | 8.5¢ | 6.6¢ | APGE |
| Average rate (¢/kWh) | 14.1¢ | 14.3¢ | Just Energy |
| Plan count | 14 | 18 | APGE |
| Customer rating | 4/5 | 4.4/5 | APGE |
| Reviews | 4,500 · Google | 3,580 · Google | Just Energy |
| 100% green plans | — | — | |
| Month-to-month available | — | — | |
| Free nights/weekends | — | — |
Plans
Lowest-bill plan from each provider at 1,000 kWh — the median Texas usage. Pricing varies by ZIP and TDU territory.
Rates as of September 2026 · verify on the EFL
Rates as of September 2026 · verify on the EFL
Rates as of September 2026 · verify on the EFL
Rates as of September 2026 · verify on the EFL
Rates as of September 2026 · verify on the EFL
Rates as of September 2026 · verify on the EFL
Bottom line
Pick Just Energy if
Pick APGE if
Rates and plan availability vary by ZIP and TDU territory. Enter your ZIP to see what each provider offers on your meter — at your real usage.
How enrollment works
You pick the plan here. Enrollment finishes on our secure checkout — same rate, no markup. If you'd rather skip the ZIP entry, Live Link pulls your real usage from Smart Meter Texas in about 30 seconds. Same plans, same checkout, less typing.