Just Energy
Smart Choice 12
Rate
7.74¢
Term
12 Months
$1000 kWh
$77
- ✓ 31% green
- ✓ $125 credit at 1000 kWh, 60-day guarantee
Best for Reliability Just Energy
One of the largest retailers in North America. Broad product set from bill-credit to "Basics" no-frills plans.
★ 3.6 · 3,410 reviews · HQ: Houston, TX · Est. 1997 · 14 plans
By the numbers
Just Energy at a glance.
Lowest rate
7.74¢
Average rate
14.97¢
Plans
14
Rating
★ 3.6
What stands out
Just Energy highlights.
Long-term price lock
Lock in your rate for 24+ months. Insulated from market spikes.
Bill-credit promotions
Earn back-to-back monthly bill credits at certain usage thresholds.
What's in the box
Included vs. add-ons.
Included with all plans
- ✓ TDU delivery charges built into the rate
- ✓ Online account portal & mobile app
- ✓ 24/7 customer support
- ✓ Rate lock guarantee on fixed-term plans
- ✓ No surprise fees outside of the EFL
- ✓ Free monthly usage alerts
Available add-ons
- ★ Smart thermostat enrollment program
- ★ 100% renewable energy upgrade
- ★ Budget billing (level monthly payments)
- ★ Auto-pay & paperless billing discount
- ★ Referral rewards program
- ★ Appliance & wiring protection plan
Specific inclusions vary by plan. Always confirm against the EFL (Electricity Facts Label) for the plan you're considering.
Side by side
Just Energy vs. top providers.
Just Energy Viewing now - Rating
- ★ 3.6
- Lowest
- 7.74¢
- Average
- 14.97¢
- Plans
- 14
Best for Reliability
Every plan, ranked honestly
Just Energy plans.
Just Energy
Smart Choice 24
Rate
10.04¢
Term
24 Months
$1000 kWh
$100
- ✓ 31% green
- ✓ $125 credit at 1000 kWh
Just Energy
Smart Choice 6
Rate
10.54¢
Term
6 Months
$1000 kWh
$105
- ✓ 31% green
- ✓ $125 credit at 1000 kWh
Just Energy
Power Plus 12
Rate
11.24¢
Term
12 Months
$1000 kWh
$112
- ✓ 26.3% green
- ✓ $100 credit at 1000 kWh
Just Energy
Power Plus 24
Rate
11.54¢
Term
24 Months
$1000 kWh
$115
- ✓ 31.5% green
- ✓ $100 credit at 1000 kWh
Just Energy
Basics 24
Rate
16.34¢
Term
24 Months
$1000 kWh
$163
- ✓ 31.5% green
Just Energy
Simple Choice 24
Rate
16.44¢
Term
24 Months
$1000 kWh
$164
- ✓ 31.5% green
Just Energy
Simple Choice 12
Rate
16.94¢
Term
12 Months
$1000 kWh
$169
- ✓ 26.3% green
Just Energy
Basics 12
Rate
16.94¢
Term
12 Months
$1000 kWh
$169
- ✓ 31.5% green
Just Energy
Renters Choice 12
Rate
17.04¢
Term
12 Months
$1000 kWh
$170
- ✓ 31% green
Just Energy
Simple Value 24
Rate
18.24¢
Term
24 Months
$1000 kWh
$182
- ✓ 31% green
- ✓ $50 credit at 500 kWh
Just Energy
Simple Value 12
Rate
18.24¢
Term
12 Months
$1000 kWh
$182
- ✓ 31% green
- ✓ $50 credit at 500 kWh
Just Energy
Mega Saver 24
Rate
19.14¢
Term
24 Months
$1000 kWh
$191
- ✓ $150 credit at 2000 kWh
Just Energy
Mega Saver 12
Rate
19.14¢
Term
12 Months
$1000 kWh
$191
- ✓ $150 credit at 2000 kWh
Real customers, real bills
Customer reviews.
3.6
3,410 reviews
Rating distribution
5★ 4%
4★ 53%
3★ 40%
2★ 2%
1★ 0%
Verified
Smooth signup, no surprises on the first bill
Switched from another REP last month. Sign-up was 4 minutes online and the first Just Energy bill matched the EFL exactly. Customer service was easy to reach when I had a question about auto-pay.
Marcus T.
Houston, TX · Smart Choice 12
April 22, 2026
Verified
Solid rate, app could be better
Rate is one of the lowest I found at my usage. The mobile app is functional but feels dated. Otherwise no complaints — bills have been steady for 8 months.
Priya S.
Dallas, TX · Smart Choice 24
April 8, 2026
Verified
Fast switch, kept my old account number
Moved across town and Just Energy ported my account in two days. No truck roll, no service gap. Their renewal team called me a month before contract end with a competitive offer.
Jen R.
Austin, TX · Smart Choice 6
March 19, 2026
Bill creep after the promo period
The first 12 months were great. After renewal my rate climbed quite a bit and I had to call to negotiate. Locked back in at a fair price but it wasn't automatic. Read the EFL carefully.
David K.
Fort Worth, TX · Power Plus 12
March 2, 2026
Verified
Great pick for our 2,400 sq ft home
We use 1,400+ kWh in summer and the per-kWh price Just Energy quoted held up. Bill credit kicked in correctly. Easy to recommend.
Amanda L.
San Antonio, TX · Smart Choice 12
February 14, 2026
Verified
Reliable. Just reliable.
Power has never gone out from anything Just Energy controls (TDU outages don't count). Billing is consistent. Online portal works. Nothing flashy, but nothing wrong either.
Carlos M.
El Paso, TX · Smart Choice 24
January 27, 2026
Have experience with Just Energy? Help the next Texan choose smart.
5 minutes, no truck roll
How to switch to Just Energy.
- 1
Pick a plan
Compare the 14 Just Energy plans by rate, term length, and renewable %. Confirm the EFL matches what you saw.
- 2
Enroll online
Sign up in under 5 minutes — no paperwork, no phone tree. Bring your ZIP, address, and a recent bill if you have one.
- 3
Switch is automatic
Just Energy files the switch with your TDU. No service interruption, no new equipment, no truck roll. Your meter and wires stay the same.
Company background
About Just Energy.
One of the largest retailers in North America. Broad product set from bill-credit to "Basics" no-frills plans.
Established
1997
29 years in Texas
Headquarters
Houston, TX
Active plans
14
Avg rate
14.97¢
at 1,000 kWh
Just Energy FAQ
Common questions about Just Energy.
What does Just Energy charge per kWh?
+
Just Energy plans range from 7.74¢/kWh on the cheapest fixed plan to roughly 19.14¢/kWh on its premium products. The average across all 14 plans is 14.97¢/kWh at 1,000 kWh of monthly usage. Always check the EFL — advertised rates can differ at 500 or 2,000 kWh.
Is Just Energy a legitimate Texas REP?
+
Yes. Just Energy is a licensed Retail Electric Provider in Texas, founded in 1997 and headquartered in Houston, TX. It's regulated by the Public Utility Commission of Texas (PUCT) and serves customers across the deregulated Texas market.
How long does it take to switch to Just Energy?
+
Most enrollments process in 1–3 business days. Just Energy files the switch with your local TDU (Oncor, CenterPoint, AEP, or TNMP) — there's no service interruption, and your meter and wires don't change. Same-day or next-day moves are available for new addresses with priority enrollment.
Does Just Energy require a deposit?
+
Just Energy typically runs a soft credit check at enrollment. Customers with strong credit usually pay no deposit. If a deposit is required, it's typically refunded after 12 months of on-time payments. To skip the deposit entirely, look at prepaid options or a co-signer.
What's the early termination fee with Just Energy?
+
On fixed-rate plans, ETFs typically run $150 (under 12 months), $250 (12-month plans), or $295 (24+ month plans). Month-to-month variable plans have no ETF. The exact fee is listed in the EFL for each plan — always verify before signing.
Can I keep Just Energy if I move within Texas?
+
Yes, as long as you're moving to another deregulated area on a TDU Just Energy serves. You'll typically transfer your plan to the new address without paying an ETF. If you move to a regulated market or municipal utility area (like Austin Energy or CPS), you'll need to cancel — most providers waive the ETF in that case with proof of address.
Ready to enroll with Just Energy?
Enter your ZIP and we’ll show every Texas plan available on your meter — sorted by true cost at your actual usage.
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