Privacy Policy

Last updated: 2026-04-06

Who We Are

ChooseMyPower.org is operated by ComparePower, a Texas-based electricity comparison platform registered with the Public Utility Commission of Texas (Broker Registration BR190020).

Information We Collect

Information you provide

  • ZIP code — to find electricity plans available at your address.
  • Usage estimate — to calculate your estimated monthly bill.

We do not collect your name, email address, phone number, or payment information on this site. No account creation is required. No sign-up forms.

Information collected automatically

  • Analytics data — We use Google Analytics 4 (GA4) to understand how people use the site. This includes pages visited, time on site, device type, and general geographic region. GA4 does not collect personally identifiable information by default.
  • Attribution data — We store first-touch attribution in your browser's localStorage (UTM parameters, referrer, landing page) to understand how visitors find us. This data stays in your browser and is not sent to our servers unless you click through to enroll.
  • Cookies — We set one cookie (cp_landing_page_ckts) that records your landing page and timestamp. This cookie is passed to ComparePower.com when you click "View & Enroll" to attribute your visit. It expires after 30 days.

How We Use Your Information

  • To show electricity plans available at your location.
  • To calculate estimated monthly costs based on your usage.
  • To understand how visitors use the site and improve the experience.
  • To attribute enrollments to the correct marketing channel.

Information Sharing

When you click "View & Enroll" on a plan, you are redirected to ComparePower.com. At that point, ComparePower's privacy policy governs. We pass the plan ID, your usage estimate, and the attribution cookie to ComparePower so they can pre-fill your enrollment and credit the referral.

We do not sell your information. We do not share data with third parties other than:

  • Google Analytics — for anonymized site analytics.
  • ComparePower.com — when you choose to enroll in a plan.
  • Cloudflare — our hosting provider, which processes requests to serve the site.

Data Retention

We do not maintain a user database. Attribution data is stored in your browser only. GA4 data is retained per Google's standard retention settings (14 months).

Your Rights

You can clear your browser's localStorage and cookies at any time to remove all data stored by this site. Since we don't collect personal information, there is no account to delete.

Children's Privacy

This site is not directed at children under 13. We do not knowingly collect information from children.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision.

Contact

Questions about this privacy policy? Contact us through comparepower.com/contact.